Welcome to The BCG Matrix

  • Welcome to the BCG matrix website  – a website, primarily designed for strategy and marketing students,wishing to either use or know more about the famous Boston consulting group (BCG) matrix.

    On this website you will find lots of good information regarding the BCG matrix: how to use it, its strategic implications, its limitations, BCG examples, as well as a free Excel template that will allow you to construct a BCG matrix within minutes.

    In particular, for students of strategy and marketing, you should probably look to review:

    This website has been prepared by Geoff Fripp an experienced lecturer and textbook author, who has taught marketing and strategy at the University Sydney, and at several other universities, since 2002.